Get calmer weeks and better margins in road transport.

Data Duality helps family owned road transport fleets make better decisions from the data they already have. We assess the state of your data across TMS, telematics, EWD, finance and spreadsheets, then map what is needed for a consolidated overview you can trust. Once that foundation is in place, you can move into smarter pricing, fuel, driver and operational decisions with confidence.

Start with a data diagnostic

How it works

10-200 trucks

The family-owned fleets we're built for

5+ systems

TMS, telematics, EWD, finance and spreadsheets, joined up

1 page

A weekly overview of profit, cost and service you can trust

Pressure points

What I help you with

The pressures that keep road transport operators up at night, and where better data can start to take the heat out of the week.

The where is the margin really going? feeling

See where profit is leaking across customers, lanes and contracts, so you can stop guessing and start making cleaner calls on pricing, freight mix and commercial conversations.

The what is going to blow up today? feeling

Spot patterns behind late windows, missed service, overtime blowouts and recurring depot pressure, so the operation feels less reactive and more in control.

The too many systems, not enough truth feeling

Assess the state of the data across your TMS, telematics, EWD, finance and spreadsheets, and map what is required to get to a consolidated overview your team can actually trust.

The we know we should do more with data, but are we ready? feeling

Build the foundation first, so future work like customer profitability analysis, fuel modelling, driver analytics and smarter pricing is based on data that will stand up when it matters.

How it works

How we work together

A practical path from scattered data to a trusted operational view, then into the analytics that matter most.

A data diagnostic

We start by understanding the operation, the systems in play and the current state of the data. The goal is to see what is usable, what is patchy and what is getting in the way of a reliable consolidated view.

We define the overview that matters

We agree the key questions the business needs answered each week across profit, cost and service, and define the shape of the consolidated overview needed to support those decisions.

We map what it will take

We identify the data sources, gaps, joins, identifiers and cleanup work required to build a trustworthy consolidated overview, without overengineering it.

We build the foundation first

We connect just enough of the right data to create a clear, usable consolidated view of profit, cost and service that can be folded into your weekly rhythm.

Then we tackle the next analytics priority

Once the foundation is in place, we decide what matters most next, whether that is customer profitability and pricing, driver and subbie analysis, fuel and route efficiency, or scenario modelling.

My motivation is simple: bring the data discipline and decision support that big operators take for granted to the family owned road transport fleets who need it most, without the overhead, the jargon or the six month timelines.

I spent over a decade in cargo analytics at Seabury and Accenture, building the kind of tools and insights used by major logistics players to understand networks, margin and commercial performance. Now I bring that same thinking to mid market road transport fleets in Australia, sized for your team, your budget and your week.

Who we are

Who it's for

Who we are right for

Mid market, often family owned road transport carriers running linehaul, cold chain, metro freight or last mile.
Owners and operations leaders who want fewer surprises in margin, fuel, service and staffing.
Teams who know the data should be more useful, but need a practical path from scattered systems to a trusted consolidated view.

Ready to get a clearer view of the business?

Start with a focused data diagnostic and see what it would take to build a consolidated overview you can run the week from.

Start with a data diagnostic